designer, writer,


of the book

A Smile in the Mind,


Creative Director,

of The Partners, London


with Nick Asbury

Friday 21st Oct 2016

16.00 – 16.45

Smile in the mind


A smile in the mind is the definitive book on ‘witty thinking’ – humor, ideas, playfulness – in design and branding. First published in 1996, the original edition by Beryl McAlhone and The Partners, co-founder David Stuart, became a seminal text for a generation of designers. 20 years later, the book has been extensively revised and updated for the next generation by new co-authors Greg Quinton and Nick Asbury. Published by Phaidon in March 2016, the new edition makes the case that the story of wit in the last 20 years is one of ‘scaling up’. As designers have enjoyed access to new technologies and greater freedom to move across disciplinary boundaries, so the realm of wit has become larger. Wit powers big brands, communicates serious social messages, and shapes not only the way products are marketed, but also the products themselves and the environments in which we encounter them.



Greg Quinton has over 25 years’ experience in branding and design at The Partners. He became Executive Creative Director in 2003 and has helped expand the business to New York and Singapore. He has won in excess of 200 international design awards including Black and Yellow D&AD pencils, and has works in the permanent collection at the V&A, London. Passionate about design education, he was D&AD Chair of Education before joining the Executive team.


Greg Quinton, projektant marki, od ponad 25 lat współpracuje ze studiem The Partners, gdzie od 2003 pełni funkcję dyrektora artystycznego i pomaga rozszerzać firmę na rynki zagraniczne w Nowym Jorku i Singapurze. Jest zdobywcą ponad 200 nagród międzynarodowych w tym Czarnego i Żółtego Ołówka D&AD; jego prace znajdują się w kolekcji stałej V&A w Londynie. Pasjonuje go edukacja. Nim został członkiem Zarządu D&AD, prowadził dział edukacji.


A Smile in the Mind — The Partners




Copyright  2016 ® Agata Juszkiewicz. All Rights Reserved.